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People don't pay for goods and services as much as they think they do. More often, they pay for the way those things make them FEEL. If you caught this week's Encore Replay of Episode 096, you already know this is the thought I'm pondering this week. Teachers often ask me how to improve their student retention rates, and my best answer is THIS: Create feelings your studio families don't want to give up. This doesn't mean you have to throw quality instruction out the window in favor of warm/fuzzy/empty praise (please don't!). ...but it does mean we should be considering how we want students to FEEL just as much - or maybe more? - as we consider what we want them to DO. You may be determined to help Johnny FINALLY conquer that two-octave scale fingering this afternoon. That's a great goal, but it's even MORE important to consider how you want Johnny to feel about the experience. Personally, my goal is always threefold. I want students to feel:
I often refer to these three things my Trifecta, and I really do think they are essential to an effective lesson experience. As I discussed in this week's episode, I believe there is room for all of us. You can listen to the podcast (or read the written transcript) here, but suffice to say: one of the best things you can do to build a profitable (and satisfying) studio is to decide what YOUR studio vibe is. ...and, once you decide, GO ALL IN. As I re-listened to my own words this week, I got tickled by the fact that I referred to my vibe as an Equal Opportunity Cheerleader. But it's TRUE! I believe all students are capable of finding satisfaction at the instrument. That looks different from human to human, but doubling-down on this encouragement and obsessively-highlighting-every-point-of-progress has proven very successful to my "brand" of teaching. Wrapping up - I feel a bit like a broken record this week, but shifting our attention from tasks to FEELINGS is one of the most important considerations I have to offer as we prepare for 2024. Can you summarize your studio vibe in three words or less? If so, HIT REPLY and tell me! If not, give it some careful thought this week (and get back to me when you can). Thanks for joining me this (and every!) Thursday as we travel this TeacherLife together, friends! 🥂May we remember - as Maya Angelou famously said - people never forget how we make them feel." 🥂
Coming in January 2024:I have some EXCITING THINGS COMING, friends! Honestly, I'm still hashing out details, but join these lists to make sure you get all the details. Other Ways I Can Help You:NOW: Hit that REPLY button and tell me YOUR STUDIO VIBE (in three words or less!) Onward and upward toward prioritizing FEELINGS!🥂 Want to check out PAST One Thought Thursdays? Find the Archives Here.*This email may contain affiliate links. That's just smart business, but please know all recommendations are purely my own, and are absent of any icky ulterior sales motives. |
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Christina Whitlock, Beyond Measure Podcast
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